Business processes in companies are becoming increasingly more complex: customer specific data in versatile form is spread throughout the company in the different departments from sales and marketing to support and controlling. Immense data amounts build up in the different departments, quite frequently even in different applications. An evaluation of this data and the assurance of a uniform and up-to-date database are becoming increasingly difficult. The methods for information processing are too diverse, an exchange of relevant information is not possible.

The resul: the efficiency of business processes decreases rapidly.

The company should not have to adapt to the strict settings of the CRM-system, rather, the CRM-software should adapt to the individual requirements of the companies. This would be the only way to re-increase efficiency in business processes, ensure uniform data alignment within the company, and increase the acceptance of the CRM-system among the employees.

The solution is a "custom-made" CRM-system, created according to the requirements of the company, providing exactly the functions needed in the various departments.

Salesforce.com is that solution

The web-based on demand CRM solution offers distinct advantages:

	The users work only with the necessary functions and no longer have to handle
	functions that are superfluous for them. The processes and layout can be designed to meet the specific needs of the departments
	Direct adaptation of the functions to changing business processes
	Uniform data pool with individual user layout constantly available to all users